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 E-Merchants Trade Council, Inc.

Simplifying Global E-commerce 

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                                                  Our E-commerce Advocacy - The Case for Simplification


The WTO E-Commerce  work group is reviewing on line consumer protection, open government data, paperless trading, market access and electronic invoicing. 

The discussions are covering six main themes: enabling e-commerce, openness and e-commerce, trust and e-commerce, cross-cutting issues, and market access.    

If you have questions about the WTO work group as well as ongoing work at the WCO and APEC, ask the Industry Advisory Council .


Brazil has 210 million consumers with a projected e-commerce growth of 54% by 2023.  Mexico is expected to expand by 57%, and Argentina by 104%.  Merchants outside of these countries generally need to work with a processing partner for payments.

The Mexico de minimus rule for tax  is currently USD50 and USD117 for duties.   In Mexico, importers of textiles, apparel and footwear must be registered with the Padron.

The Brazil Data Protection Authority will be activated in November 2021. Its authority includes administrative sanctions, international transfers and data subject privacy for e-commerce transactions.


Africa has 400 million internet users.  Many African consumers live outside of large urban areas where logistics networks are not available. There is also a lack of a formal address system, therefore a local partner is necessary for delivery of goods.  Addresses may reference local landmarks.

Consumer laws in Kenya require that the buyer can examine the goods therefore Kenyans have not viewed e-commerce  as a reliable procurement method.

The UAE e-commerce market is approximately USD$10M. In Dubai an e-seller must apply for a license.  The Dubai E-commerce Strategy seeks to reduce the cost of e-commerce operations by 20% including duties and VAT. The centerpiece of the strategy is to make Dubai the center for e-commerce logistics. 


The American Rescue Act of 2021 has lowered the threshold for required 1099-K income reporting from $20,000 to $600  per year.

Made in USA labeling is governed by the Federal Trade Commission.  It requires that "all or virtually all" of the product and its components are of U.S. manufacture.  Made in USA can be implied by having a flag or a US address on the packaging.  If you have questions about  Made In USA marking ask our Country Advisory Committee 

The 21CCF is a proposed program that seeks to gather information that ensures products are ethically sourced and produced throughout the e-commerce  supply chain.  If you have questions ask the Technology Advisory Council.


The Electronic Commerce Directive

The EU Commission has announced rules to end online discrimination on the basis of nationality or place of residence.  Providers must abide by the rules in the country in which they are established.  

It is also introducing rules to ensure that buyers are not re-routed to in country websites when searching for products. 


If you distribute product via your website you must comply with European data protection policies.


Value added taxes in Asia increase consumer costs but the impact varies by country. 

The Indonesia government wants to level the playing field between online sellers and offline stores who pay a 10% VAT for every sale. The ecommerce tax will cover marketplaces and online retail in local markets but not social media like Facebook and Instagram..

In Singapore online purchases under SG$400 ($290) are exempt from GST. GST does apply to music, apps and streaming. 

In Malaysia GST does not apply to online services provided by foreign entities.

Industry Advisory Council Expertise

Title Transfers; international expansion benefits and risks; use of agents or distributors; advertising options; product certifications and approvals.

Submit questions to Industry@emtc.org 

Industry News and Projects 

Operations Advisory Council Expertise

Freight costs and modes; fulfillment and distribution services; import or export formalities and declarations;  delayed or refused shipments; landed costs; INCOTERMS. 

Submit questions to Operations@emtc.org

Operations News and Projects 

Country Advisory Council Expertise

Market entrance requirements; sourcing; direct/indirect taxes; specialized trade documentation; regulatory and licensing requirements; trade agreements; origin marking.

Submit questions to Country@emtc.org  

Country News and Projects

Technology Advisory Council Expertise

Trade & compliance automation; policy and legal implications of automation;  using AI technology; benefits & risks; efficiency vs. effectiveness; ROI.

Submit questions to Technology@emtc.org

Technology News and Projects

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